Financial Control & Pricing
Why owners are quietly going backwards
Why fees haven't kept up with costs, what's really stopping owners from raising them, and the three numbers every principal should be watching every month.
- What's the psychological block on putting prices up? Is it the patients, or something deeper about self-worth?
- How do you actually benchmark where your fees should be in 2026?
- If a practice put its prices up tomorrow, how many patients would really leave?