Friday, 25 September 2026 09:00 – 17:00 · The ICAEW, London Doors open · booking now

Setting Up in Practice Bootcamp

1 day intensive training 4 Samera specialists

£375 + VAT per ticket

Register now
SAMERA · EVENT
2026
CPD CERTIFIED

The bootcamp.

Setting up in Practice Bootcamp is our most popular training course, where attendees get the unique chance to learn from leading experts in the UK dental industry.

At this exclusive LIVE event you'll hear from professionals with decades of experience in dental practice start-ups, raising finance, business development and profit growth — essential in today's changing dental world.

We've helped hundreds of UK dentists start or buy their first practice — many of them began their journey with us at Bootcamp. For the last 20 years we've been building dental practices ourselves, as well as advising and supporting other dentists to build theirs. No one can match our experience in the UK Dental Market — and now we're going to teach you how to do it too.

3 Samera specialists
20 yrs Industry experience
CPD Available
What we'll cover

At Bootcamp, we'll cover everything.

01

The UK dental market

Where the market sits now, and our predictions for changes post-COVID-19.

02

EBITDA multiple, explained

What it actually is, how it's calculated — and why it's the single most important number when buying a practice.

03

Choosing the right location

The decision that makes or breaks profitability — what to look for, what to walk away from.

04

Your business vision

Planning your practice's vision and putting it into practice — not just slogans, but a working plan you take home.

05

Demographics, properly

Understanding the demographics around your site — and how they shape every decision that follows.

06

Raising finance

Financing the acquisition or set-up of your practice — what lenders actually want to see.

07

Building a team

How to build, motivate and lead the team that turns your practice from "open" to "thriving".

08

Branding & design

Branding, marketing and designing a dental practice that patients want to talk about.

09

Expert support

The essential expert advice and professional support you'll need — and where most owners go wrong.

Make your dream practice a reality.

If you're thinking about buying or starting a dental practice in the next few years, this course will show you exactly how to make that happen.

Register now
Key course content

Two tracks. Built for outcomes.

Core aspects of success

Building & financing the practice

  • How to create your dream practice — from concept to opening day.
  • Building a compelling vision & future — for you, your team and your patients.
  • Buying vs setting up a practice — the real pros, cons and numbers of both paths.
  • Business planning that lenders actually want to read.
  • Cash flow & financial forecasting — credible numbers, year on year.
  • Raising finance — the lenders we use, and what they want to see.
  • Essential marketing for your practice — what to do on day one.
Essential to success

Running it well from day one

  • Surgery design & equipment selection — what works in the chair, on the rota, behind reception.
  • Ensuring legal compliance — common mistakes and how to avoid them entirely.
  • Ensuring CQC compliance — the key documents every CQC inspector asks for first.
  • Leadership, recruitment & team-building — how to hire people who stay.
  • Key mistakes to avoid — the ones we see new owners make every quarter.
  • Websites & online marketing — SEO, PPC, user experience, lead generation.
Arun Mehra, FCA AM AM Arun Mehra, FCA Founder · Lead speaker Dr Smita Mehra SMSM Dr Smita MehraPrincipal Dentist · Clinical Director Chris O'Shea COCO Chris O'SheaHead of Digital Marketing Uros Turcic UTUT Uros TurcicDental Finance Specialist

What past delegates said.

5.0 ★★★★★ From past delegates
★★★★★

The best course I've been on all year by far! Arun and Smita were particularly inspiring.

WB
Weybridge attendee
Past delegate
★★★★★

The speakers and content were exceptional. It is very clear that they have considerable experience and knowledge in this field.

OT
Online attendee
Live training
★★★★★

Your course is so refreshing and has really ignited the spark in setting up from scratch.

BA
Bootcamp attendee
Past delegate
★★★★★

Excellent course provided, very informative and provided a lot of depth in key areas. It was all really valuable — what made it especially effective was the positive energy.

BA
Bootcamp attendee
Past delegate

The venue.

A landmark venue with full-day catering and AV-ready breakout rooms.

In person · The ICAEW, London

The ICAEW, London

The ICAEW
Chartered Accountants' Hall
Moorgate Place
London
EC2R 6EA

  • Full-day catering
  • Central transit links
  • Cloakroom & WiFi
  • Q&A long bar

FAQs.

Who is this event for?

Built for dentists planning to start, buy or grow their own practice in the next 18 months. Whether you're an associate weighing your first principalship, a first-time owner four months into the deal, or already running one site — the agenda is built around the questions we hear at exactly your stage.

Can I attend if I'm not a dentist?

Of course. Practice managers, healthcare entrepreneurs and other primary-care professionals (GPs, vets, pharmacists) are welcome. Most of the content applies broadly — only a couple of sessions are dental-specific.

Will my specific scenario be covered?

The afternoon Q&A clinic is reserved for live cases. Bring your numbers, your offer letter, your CQC anxieties — we work through them in front of the room.

Can I see a sample agenda?

Yes — see the full agenda above. Two tracks: Core (building & financing the practice) and Essentials (running it well from day one).

Where is the event held?

The ICAEW, Chartered Accountants' Hall, Moorgate Place, London, EC2R 6EA. See venue details.

Is food and drink included?

Yes — full-day catering, networking lunch and refreshment breaks. Let us know any dietary requirements when you register.

What if I need to cancel?

Just let us know — your spot will go to the waiting list and we'll keep you on the invite for the next cohort. No fees, no hassle.

How much does it cost?

£375 + VAT — book your place via the registration link.

How many CPD hours does it count for?

Six verifiable CPD hours, accredited under the GDC's framework on practice management, finance and regulatory compliance.

Tickets on sale

Reserve your seat.

Pick how many tickets you need. We'll redirect you to a short form to confirm your details and complete the booking.

Register now 25 SEPT · 2026 Front row, every track BOOKING OPEN £375 + VAT · book now THE ICAEW, LONDON Register now 25 SEPT · 2026 Front row, every track BOOKING OPEN £375 + VAT · book now THE ICAEW, LONDON
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