Every fee. Published.
No hidden charges, no surprises. Everything you pay for is set out in your engagement letter before we start. All fees exclude VAT and are correct as at 28 July 2026.
Accounts & Tax
One tier for everything you'll need each year, priced up front. All packages are fixed-fee, so there's nothing to bill in arrears. Fees will transition on a one-month's-fee basis on joining; complex clean-ups are always quoted in advance.
Learn more about dental accounting →Self-assessment and basic tax compliance for self-employed associates.
Proactive support and tax-saving advice for self-employed associates.
Statutory requirements only, for incorporated associates.
Regular support, bookkeeping and personal tax planning.
For high-earning associates who want everything covered.
Start-ups and newly established practices needing essential setup and compliance.
Automated associate pay — statements calculated, checked and ready in minutes rather than hours.
Established practices growing revenue, improving reporting and financial control.
Associate pay, revenue recovery, smart chair fill, clinician performance, financial intelligence and monthly AI insight.
Multi-site consolidation, group tax strategy and exit planning.
The full intelligence layer across your practice. Further locations priced per location; four or more, we build the numbers with you.
Just want the software, and keeping your current accountant? See Clever Practice pricing →
All fees exclude VAT. Most dental services are VAT-exempt, so software and accountancy fees are generally not recoverable, budget for the gross figure. Clever Practice is priced per practice location as a flat monthly fee, with no per-associate charge; groups of more than four locations are priced by agreement. Clever Practice and Samera's accounting services are separate agreements with separate terms.
- You run more than one practice site
- You employ multiple associates on payroll
- Your bookkeeping is behind when you join
- You need multi-site consolidation or group reporting
- You are VAT registered with more complex returns
- You run a single site
- Your bookkeeping is straightforward and up to date
- Your associate payroll is simple or not required
- Your accounts and returns are already filed on time
Common questions
What happens to my fee if my practice grows?
We review your tier with you before anything changes. You won't see an increase you haven't agreed to first.
How is the transition fee worked out?
It is one month of your ongoing fee, charged once when you join. If your books need more than routine catch-up work, we quote that separately before we start.
I'm moving from a sole practice to a small group. Do I need to change tiers?
Possibly. Multi-site reporting sits in our Grow and Expand tiers. We'll talk you through which one fits before anything is confirmed.
Tax & Making Tax Digital
MTD for Income Tax arrives from April 2026. Whether we run it for you or you run it yourself, the cost is published up front.
Learn more about MTD for dentists →Fully managed. Priced on your turnover and the service level you need.
Two-hour 1:1 training for those managing their own records. Includes setup and software walkthrough.
Or £359.28/yr standalone. Covers up to £125k per claim.
Free with Comprehensive- Your turnover sits at a higher MTD threshold band
- You want us to fully manage your MTD filing rather than train you to self-file
- Your records need setup work before MTD reporting can begin
- You are happy to self-manage MTD after initial training
- Your existing records are already MTD-ready
Advisory & Growth
From a single strategy session to a full CFO function for a PE-backed group — every tier is priced monthly, so you know where you stand before you commit.
- You operate across more sites (each tier is banded by site count)
- You want a named partner directly on every call rather than the wider specialist team
- You need deal modelling, debt structuring, or investor representation
- You are working toward a live acquisition or fundraising process
- You are a single practice or small group
- You need occasional strategic input rather than a standing monthly retainer
- You want a one-off strategy session rather than ongoing support
Valuations, Sale & Acquisition
Whether you're buying, selling or five years from exit — transparent fees, and our starting point is always free.
Capped at £50,000, paid on completion only. No upfront fee, no marketing fee, and nothing owed if the sale does not complete.
Fixed upfront fee plus 10% of the improvement we secure. If we do not improve your valuation, the success element is not charged.
Plus the standard capped sale success fee on completion.
- You want a full formal or legal valuation rather than an indicative one
- You want us to challenge and improve on a valuation you've already received
- You need buy-side acquisition advisory alongside a valuation
- Your practice has more complex ownership, multiple sites, or a longer runway to exit
- You only need an indicative seller valuation
- Your sale is straightforward, single-site, and exit-ready already
- You are a buyer wanting only a written assessment, not a full sale process
Common questions
What if my practice does not sell?
You only pay our success fee on completion. If the sale does not go through, you don't owe it.
What is the difference between an indicative valuation and a full valuation?
An indicative valuation is a free, no-obligation starting figure. A full valuation is a detailed written assessment you can rely on for a real transaction, and it carries a fixed fee.
Can I challenge a valuation I have already received from someone else?
Yes. Our Challenge the Valuation service reviews it, and you only pay the success element if we find you genuine savings.
Finance Brokerage & Start-up
Samera Finance Ltd is FCA authorised (FRN 757431). Lenders pay us a commission on completion — which is why almost all of our brokerage is free to you.
The only fee-bearing brokerage service. Quoted before you commit to anything.
Only fee-bearing brokerageBank-approved model. Mandatory on start-up and most acquisition packs.
Refined across 750+ practice start-ups. No sign-up required.
The only fee-bearing brokerage service. Always quoted before you commit to anything.
- You need a bespoke start-up fit-out loan (our only fee-bearing brokerage service)
- You require bank-approved financial projections as part of your funding pack
- Your funding requirement is complex or spans multiple lenders
- Your finance need fits standard acquisition, refinance, or asset finance (lender-paid, free to you)
- You already have projections or a business plan in place
Common questions
If brokerage is free, how do you get paid?
The lender pays us a commission on completion, not you. That is standard practice for FCA-authorised brokers, and it is why most of our brokerage carries no cost to you.
Why is the start-up loan different?
It's the one type of lending where we charge a direct fee, because of the extra work involved in fit-out and start-up lending. That fee is always quoted before you commit to anything.
Memberships, Events & Resources
Most of what we publish is free, and the buying group has no membership fee at all.
No fee, no minimum spend. 15+ partners, and members see 6–10% average monthly savings.
One-day intensive, four specialists, six verifiable CPD hours.
Plus the newsletter and the Playbook. No sign-up required on the webinar library.
Samera vs. a typical firm
General industry practice, not the pricing of any named firm.
Not sure which service you need?
Every Samera relationship starts with a free consultation. We'll tell you straight what you need, what you don't, and what it will cost — before any work starts.
Book a free virtual consultation with one of our specialists and discover what Samera can do for your practice.