How the Dental Buying Group works
Independent dental practices rarely have the purchasing power of large corporate groups. The Samera Dental Buying Group brings independent practices together to access pre-negotiated pricing from dental suppliers and service providers.
Membership is free. Once you join, you continue buying directly from participating suppliers, with Dental Buying Group pricing applied to your account.
1. Join the Dental Buying Group for free
Sign up in a few minutes. There is no membership fee, contract or minimum spend.
2. Get access to member pricing
Your practice is registered with participating suppliers so you can access the pre-negotiated Dental Buying Group rates.
3. Buy directly from suppliers and save
Order through each supplier as normal. You deal directly with them and receive the agreed member pricing.
What we do
We negotiate group pricing with dental suppliers and service providers on behalf of our members.
What we don’t do
We do not place orders or act as a reseller. You buy directly from each supplier.
What can you save on through the Dental Buying Group?
Dental Buying Group members get access to pre-negotiated pricing across the day-to-day products and services required to run a dental practice.
Dental consumables
Access member pricing across 27,000+ dental products, from everyday consumables to specialist supplies.
Dental equipment
Member deals on dental equipment, specialist equipment and selected digital products.
Equipment servicing and repairs
Save on servicing, maintenance and repairs through participating dental equipment partners.
Compliance and practice support
Access member terms for CQC compliance, HR, health and safety, legal support and water hygiene.
Insurance and indemnity
Preferential pricing from participating insurance and professional indemnity providers.
Practice overheads
Reduce costs across utilities, waste management, IT, software, patient plans and other recurring practice expenses.
Join the buying group
Members typically save 6–10% on dental consumables and equipment, with savings varying by supplier, product and existing purchasing arrangements.
Ready to join? Sign up for free, or book a call with Uros if you have any questions.

Commercial Finance Broker
- Buying a dental practice advice
- Acquisition loans
- Dental practice valuations
- Samera Alliance – dental buying group
Dental Buying Group Partners
15+ trusted dental industry partners
Dental Buying Group members get access to pre-negotiated pricing and offers from suppliers covering consumables, equipment, compliance, insurance, IT and other practice costs.
You continue buying directly from each supplier, with the relevant Dental Buying Group pricing or offer applied to your account.
Finance 4 Patients
Patient finance
Patient payment options that allow practices to offer flexible ways for patients to fund treatment.
Buying Group offer: Exclusive terms for Dental Buying Group members.

Dental Insurance Services
Practice insurance
Specialist insurance services for dentists and dental practices, with more than 30 years’ experience in the sector.
Buying Group pricing: Preferential rates for Dental Buying Group members.

Clover Dental
Practice fit-out and project management
Dental practice design, build and fit-out support, including equipment procurement and wider project management.
Buying Group pricing: Preferential rates for Dental Buying Group members.

Flow Water Hygiene Services
Water hygiene and Legionella compliance
Specialist Legionella risk assessments and water hygiene compliance support for dental practices.
Buying Group pricing: Preferential rates for Dental Buying Group members.
The partner network grows regularly. Once you’ve joined, you’ll see the full current directory and new partner additions inside the member area.
Interested in becoming a buying group supplier? Become a partner.
How Dental Buying Group savings can increase practice value
Reducing your practice costs does more than improve cash flow. If those savings are sustainable, they can also increase EBITDA, one of the key measures commonly used when valuing a dental practice.
For example, if your practice saves £10,000 a year in recurring costs, EBITDA could increase by the same £10,000. If a buyer were valuing the practice at a 6x EBITDA multiple, that could equate to around £60,000 of additional practice value, all else being equal.
The exact impact will depend on the valuation multiple applied to your practice, which can vary depending on factors such as profitability, size, location, buyer demand and the quality of the business.
At an illustrative 6x multiple, £1 of recurring annual savings could equate to around £6 of additional practice value.
| Annual recurring saving | EBITDA uplift | Practice value uplift (at 6x) |
|---|---|---|
| £1,000 | £1,000 | £6,000 |
| £10,000 | £10,000 | £60,000 |
| £25,000 | £25,000 | £150,000 |
| £50,000 | £50,000 | £300,000 |
That means the value of Dental Buying Group savings can extend well beyond the immediate reduction in your monthly costs.
Note: based on a 6x EBITDA multiple. Actual practice valuations vary – see Practice Valuations for a formal valuation, or Exit Planning if you’re 18-24 months from a sale.
See what reducing your practice costs could be worth
Use the calculator to estimate how much you could save on dental consumables and what those recurring savings could mean for your practice value.
Adjust the figures to reflect your current annual spend and expected savings.
Illustrative only. Actual savings depend on your current supplier pricing and purchasing habits. Any estimated impact on practice value will also depend on the valuation multiple and circumstances of your practice.
Frequently asked questions
What is the Samera Dental Buying Group?
The Samera Dental Buying Group is a free buying group for UK dental practices that provides access to pre-negotiated pricing from dental suppliers and service providers. Members can save on consumables, equipment and other everyday practice costs.
Why did you create the buying group?
We created the Dental Buying Group to help independent dental practices access better supplier pricing by combining their collective purchasing power. This can give smaller practices access to rates and terms they may struggle to negotiate individually themselves.
What can I save money on through the Dental Buying Group?
Dental Buying Group members can access preferential pricing on dental consumables, equipment, servicing, compliance, HR, insurance, IT, waste management, patient plans, legal services and other practice costs.
How do I join?
You can join the Samera Dental Buying Group online for free by completing the registration form or booking a call with Uros. Once your practice is set up, you can access participating suppliers and the relevant Buying Group pricing.
Do I need to be a Samera accountancy client to join?
No. You do not need to use Samera for accountancy, finance or any other service to join the Dental Buying Group. It is open to UK dental practices.
How much does it cost to join?
The Samera Dental Buying Group is free to join. There is no joining fee, ongoing membership fee, minimum spend or membership contract.
Do you place the orders for me?
No. Dental Buying Group members continue ordering directly from participating suppliers. Samera negotiates the pricing, but does not act as the reseller or process your orders.
How much could my dental practice save?
Members typically report savings of around 6–10% on dental consumables and equipment. Actual savings depend on your current supplier prices, purchasing volumes and the products or services you use.
How is the Dental Buying Group free?
Dental practices do not pay Samera a membership fee to join the Buying Group. Samera works commercially with a select group of participating suppliers while members access the negotiated pricing and offers.
Join the Samera Dental Buying Group for free
Access pre-negotiated pricing from dental suppliers and service providers across consumables, equipment and everyday practice costs.
There is no membership fee, no minimum spend and no contract. Join for free, choose the suppliers you want to use and continue buying directly from them.
Free to join. No commitment. Membership is free for UK dental practices.
Related services
Finance your equipment purchases
Spread the cost of new dental equipment while still benefiting from the pricing available through the Buying Group. Samera can help you arrange funding for equipment, refurbishment and other capital purchases.
Funding for buying or growing a dental practice
Whether you are buying your first practice, acquiring another site, refinancing or investing in growth, Samera can help you compare suitable finance options from a range of lenders.
Grow your dental practice
If you want to go beyond reducing costs, our dental practice growth services can help you improve profitability, strengthen financial performance and make better decisions around the next stage of your practice.
Review your fees and improve profitability
Saving on costs is only one side of improving margins. A fee review can help you understand whether your treatment prices properly reflect your costs, time and market position.










