Hi there,

Someone sent me their numbers last week and I had to check twice it wasn't a typo.

In 2022, running a single surgery cost you around £450 a day. Today it's £850. That's not a percentage on a slide somewhere, that's your actual electricity bill, your actual materials, your actual staff costs, all of it, nearly doubling in four years. Now ask yourself honestly, have your fees gone up anywhere close to that? For most of you, the answer is no. Maybe ten percent. Maybe fifteen if you were feeling brave that year.

Here's the part that actually worries me more than the number itself. Plenty of owners don't even have the monthly visibility to know how bad it's gotten. You're not ignoring the problem on purpose, you genuinely can't see it, because nobody's watching the six numbers that actually matter month to month.

So I got Chris Barrow in. Between the two of us that's over 65 years of being in and around UK dental business, and neither of us particularly enjoys sugar coating things. This is episode one of a brand new series, and we went straight for the stuff most people avoid at dinner parties. Pricing. Profitability. The uncomfortable truth about flying blind on your own numbers in 2026, when the tools to not fly blind have never been more accessible.

We get into which prices you can actually raise without patients batting an eyelid versus the ones that will make your phone ring with complaints. The six numbers every single practice owner should know without opening a spreadsheet. And what EBITDA, chair utilisation and recall rates are quietly telling you, if anyone's actually looking.

Watch the full episode here: [https://youtu.be/KtuNYElFUEQ]

This isn't a one off. It's episode one of a series we're building out properly on the channel, so if you're not already subscribed, now's the moment. Hit subscribe so episode two lands in your feed automatically instead of you finding it three months late wondering what you missed. And if the numbers side of your practice has been more guesswork than fact lately, book a free discovery call with us at samera.co.uk, it costs you nothing and might save you a lot.

Speak soon,

Arun