Brand Assets
Branding for Samera.
Logo
Our logo is our most valuable brand asset. Consistent usage of our logo is absolutely essential in establishing brand consistency.
Do’s
Perfectly proportionate logo
Monochrome in dark background
Green colour logo with black text
Dont’s
Do not alter the shape
Do not add any effect or shadows to the logo
Do not alter the proportion
Colours
Primary colours
Primary Green
#27BA71
Primary Yellow
#FED766
Light Primary Green
#EEFBF3
Secondary colours
Dark
#222222
Grey
#E9E9E9
Light Grey
#F1F1F1
Typography
Our typeface is functional, scalable, and dynamic. It is transmutable across different formats and environments. So you can see it sitting comfortably within a pop-up box alerting our users, inside our product or maxed-out on a billboard that scales an entire building, catching attention. Every pixel of the new font was perfected to make our users’ reading experience better.
Open Sans
Aa
Regular
Aa
Bold
