What the Google Experience Update Means for Dentists
Google updated their SEO algorithm in 2021 to focus on user experience. This article looks at how those changes affect our SEO.
Our Expert Opinion
“The Google Experience Update changed the game for SEO. Basically, it now means that the better your website performs, the better Google will consider it.
You need to make your website fast, so pay more for a better server and get a developer to speed your site up. Your website also needs to be stable. This is also probably going to need the work of a developer, but it really will pay dividends.
Keywords, backlinks and the rest of the SEO concepts are still going to matter. However, it’s not just your content that needs to be good anymore. The platform on which they are hosted (your website) needs to be as good as possible too. “
Chris O’Shea
Head of Digital Marketing
About the Author
Chris O’Shea
With nearly 10 years experience in marketing and communications, Chris is the Head of Marketing at the Samera Group.
Chris oversees all of our marketing efforts for Samera Global, Samera UK and our dental practices.
He specialises in search engine optimisation, getting to the top of Google and content marketing strategy.
Reviewed By:
Arun Mehra
Samera Founder & CEO
Arun, founder and CEO of Samera, is an experienced accountant and dental practice owner. He specialises in accountancy, building businesses, financial directorship, squat practices and practice management.
Marketing a Dental Practice: Further Information
For further information on how to effectively market a dental practice, check out our Learning Centre here, where you can find articles and webinars like our guide How to Market a Dental Practice.
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