If you own a dental practice, great marketing is essential to your survival and growth, just like it is for any business. You need people to know what you can provide for them. One of the best ways to make this happen is to use video marketing. Video is definitely king, when it comes to online content in the world today. Globally, we watch as many as 1 billion hours of video each day on YouTube alone.
You can begin to see why video marketing for dentists is so important. It should form a big part of any digital marketing strategy. There are several ways in which video content can be useful for helping to grow your business.
The benefits of video marketing
According to this article posted on Entrepreneur.com, “Videos are processed by the brain 60,000 times faster than text.” This is why people love to watch videos. It takes less time and effort than it does to read text online.
Video is also an excellent means of providing an accurate picture without having to use a lot of words to explain what is going on. Put simply, it’s an entertaining and informative way of connecting with people that is more likely to gain their attention and encourage them to engage with your business. It’s also a means of you competing for online viewers with your competitors. There are several ways in which video marketing makes these things happen.
Informing the viewer.
There is so much competition out there that it’s no longer good enough for you to simply pitch your services to potential patients. You need to inform them about how certain services work and about how the treatments that you offer can help them. It’s all about adding something valuable to the viewer experience, rather than going for the hard sell.
Helping with Search Engine Optimisation (SEO).
Good quality video content is regarded highly when it comes to getting that high search engine ranking that you want for your business. Video marketing should be used in conjunction with high quality text content, for the best results. Do not forget to provide a solid meta description and a good heading for each video.
Not getting left behind from the crowd.
According to Hubspot, 87% of businesses use video marketing as a tool. This means that if you do not use good quality video content as part of your digital marketing strategy, you risk getting left behind. You cannot afford for this to happen, as the dental market in the UK is currently a very competitive one.
Connecting with patients on a personal level.
One of the biggest benefits of video marketing is that it allows patients, and prospective patients, to see you and your practice in a more personal way. Seeing members of the practice on video enables this to happen in a way that text does not.
Bearing these benefits in mind, there are several different types of video that you can use, to make sure that you get the best return on your investment.
Action Point
- Fast Processing: Videos are processed by the brain 60,000 times faster than text, making them a preferred medium for consuming information online.
- Effective Communication: Videos provide an accurate and engaging way to convey information, making it easier for viewers to understand complex concepts and treatments.
- Enhanced SEO: High-quality video content can contribute to improved search engine rankings when combined with well-optimized text content, meta descriptions, and headings.
- Market Expectations: With 87% of businesses using video marketing, integrating video into your digital strategy is essential to avoid falling behind in a competitive market.
- Personal Connection: Video marketing allows you to connect with patients on a personal level, enabling them to see you and your practice in a more relatable and engaging manner.
Types of video that you can use
You may be thinking that one video is pretty much the same as the next, but that is not true. Videos are made for different reasons, and with various aims in mind. You need to think about this carefully when you are creating video content for your business. Here are some of the different types of video that you may want to consider using.
Explainer videos
Make a great explainer video to educate people about your services and you can gain a lot of new fans. This type of video can also help people who are nervous of dentists to get a better understanding, making them more likely to register at your practice.
Interviews
Using interviews as part of your video marketing is an excellent way to connect with potential patients as they can see various members of the practice team answering questions, and get to know them.
Reviews by brand ambassadors.
If you can get people to provide a review of your businesses and services on camera, this can be an excellent way of encouraging people to engage with your business. They can see how you have helped others which gives them a better understanding of how you can help them.
You can see why video is such a vital part of any digital marketing strategy. It can help your business to better communicate with people and also means that they are more likely to engage with your marketing and your business.
Action Point
- Explainer Videos: Educate viewers about your dental services, helping them understand procedures and alleviating fears associated with dental visits.
- Interviews: Connect with potential patients by showcasing interviews with various members of your dental team, allowing viewers to get to know the people behind the practice.
- Brand Ambassador Reviews: Feature testimonials from satisfied patients or brand ambassadors to showcase the positive experiences others have had with your practice, building trust and credibility.
Marketing a Dental Practice: Further Information
For further information on how to effectively market a dental practice, check out our Learning Centre here, where you can find articles and webinars like our guide How to Market a Dental Practice.
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