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Looking Back on 2021 and Forward to 2022

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2021: Looking back

2021 was one of those years that we had to just get through. But as we come to the close of the year, it’s evident how tough things are out there in all sectors and businesses.

People are struggling, clients are struggling, businesses are struggling, so what does 2022 hold?

Well, we all have a choice in life, we can either accept the problems and challenges ahead and let them get us down, or we can embrace them, and tackle them head on.

With every challenge, comes opportunity, with every mistake, comes promise, and with every failure comes success.

I can promise you the economic environment in 2022 will not be rosy, in fact, I am pretty sure it will be even tougher as COVID variants evolve and further challenges arise.

But we all have a choice, either get beaten, or get stronger.

There’s only one choice in my view and it’s certainly not getting beaten.

2022: Looking forward

Yet despite the media gloom, we have so much to be grateful for. Yes, it may be exhausting, you may be in unchartered territories and feeling quite uncertain about what will happen next, but that is the daily experience of life. 

Change is certainly a constant in life and nowhere is this more evident than in running a growing business. Some people stay for a while, whilst others are just temporary visitors on our evolving journey, but that’s what makes things interesting.

All too often, we focus on the outcome and forget about the journey on the way to the outcome, after it is too late. 

I urge you in 2022, take a step back and actually learn to enjoy the journey, as that’s usually where you truly find satisfaction.

Life is uncertain, and it always will be. But life is also what you make of it too.

But always remember it’s the journey that matters, not the destination.

And finally, I would personally like to say a big thank you to my wonderful team, clients and friends for their ongoing support. 

The rollercoaster of life continues unabated, so make 2022 your most fulfilling year yet. Change, adapt, evolve and I wholeheartedly encourage you to go for it – whatever that may entail!

Merry Xmas and a Happy New Year to you and your loved ones. 

Arun

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Chris O'Shea

Chris joined Samera in 2019 from the British Society of Gastroenterology as our Social Media Manager and is now our Head of Digital Marketing. With his wealth of knowledge in SEO, PPC, user experience and lead generation, he is an expert at helping private dental practices increase their brand awareness and grow their patient list.

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